Businesses sometimes wonder why their Facebook page has no one following, and more often than not, it’s the same problem: lack of maintenance.
If a radio station just kept playing the same song again and again, would you keep listening?
No, you’d switch over to another channel that gives you new music, news, competitions etc.
Facebook pages are like that – if you don’t keep them interesting, people will switch off aka unlike your page and maybe even check out your competitors who offered that competition or special deal.